Where should I invest my online marketing budget?
Many guides will suggest for consumer businesses to budget 15% of revenue to online marketing, and for B2B to budget 5% of revenue, which is a good starting point, however, for B2B, I beg to differ....
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Search Engine Optimization – SEO Overview
What is Search Engine Optimization?Search engine optimization is a marketing tool used to promote your website. Traditionally, SEO could be broken down to 2 parts – organic SEO and paid SEO.Organic SEO...
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How to Make Content Matter (Part Two: Content Marketing)
In Part One: Content Strategy, we talked in detail about what a content strategy is, and how to create one. Now that you’ve decided what you want to do, you can make a plan to execute that strategy...
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